Stop creating lead magnets nobody wants! Do this instead...

Picture this: You're at a party trying to make new friends. Would you walk up to someone and immediately say, "Hey, want to hear my life story for the next 4 hours?"

Of course not! You'd probably offer something small but valuable first - maybe a compliment, a funny observation, or passing them the last mozzarella stick (true friendship material).

Lead magnets work the same way. They're your digital mozzarella stick - a small, valuable offering that makes people think, "Hmm, if their free stuff is this good, I wonder what their paid stuff is like!"

But here's where most coaches go wrong (and I've been guilty of this too):

1. Creating lead magnets WE think are valuable instead of what our AUDIENCE needs

2. Making them too complicated or time-consuming

3. Focusing on information instead of transformation

4. Creating generic freebies that don't connect to our paid offers

After 10+ years as a software engineer and 6+ years in the online space, I've learned that the best lead magnets follow a simple formula:

Solve ONE specific problem + Deliver quick wins + Point toward your paid solution = Email list that actually converts

Once you've created that irresistible lead magnet, you need to actually get it into people's hands! Here are the two easiest ways to deliver it with Systeme.io:

Method #1: Deliver directly on the thank you page

• Pros: Instant gratification for your subscriber

• Cons: If they close the browser, they might lose access

Method #2: Thank you page + Email delivery (MY RECOMMENDATION)

• Pros:

• Creates multiple touchpoints with your new subscriber

• Trains them to open your emails from the start

• They can easily find it later in their inbox

• Gives you a chance to welcome them properly

• How to set it up:

a. Create a simple thank you page that says "Check your email!"

b. Set up an automation in Systeme.io that sends the lead magnet immediately

c. Include a warm welcome and clear next steps in that email

I've found that method #2 has consistently higher engagement rates because it establishes an email relationship right from the start. Plus, it's super easy to set up in Systeme.io's automation builder!

Here's a sample of what that Automation Rule might look like:

Want to see exactly how to set this up? I've got a step-by-step walkthrough in the Design Build Scale program that walks you through the entire process, click-by-click.

I had to share this AMAZING win from our Facebook community because it shows what's possible when you focus on simplicity:

THIS is what happens when you stop overthinking your tech and just get your offer out there! Three weeks from joining to £2200 in revenue? That's the power of simplified systems in action! When your lead magnet connects directly to your offer, and your tech doesn't get in the way... magic happens! 🪄

This week, I want you to do a quick lead magnet audit:

1. Look at your current lead magnet(s) - are they solving ONE specific problem?

2. Can someone get through it in under 15 minutes?

3. Does it naturally point toward your paid offer?

If you answered "no" to any of these questions, you might want to simplify!

And speaking of simplifying - next week I'll be sharing some behind-the-scenes confessions about my biggest list-building mistakes (spoiler alert: one involves creating a 37-page ebook that precisely nobody wanted 🤦‍♀️).