FOR COACHES AND COURSE CREATORS WHO HAVE AN OFFER BUT AREN'T SELLING IT
AS CONFIDENTLY — OR AS CONSISTENTLY — AS THEY KNOW THEY COULD BE.
30 Days to a Digital Offer That Makes Your Ideal Clients Say "Take My Money!"
Here's the honest truth:
most offers don't fail because they're bad.
They fail because they're not built to sell.
And in 30 days, we're going to fix that.
If you've ever fumbled through explaining what you do, felt weird naming your price, or stared at your sales page wondering why people seem interested but just... don't buy — you are in exactly the right place.
Because here's what's actually going on:
Your offer probably isn't the problem. Your price might not even be the problem. What's missing is the system that takes a good idea and builds it into something that's impossible to say no to.
That's what we're building this April. Together.
INTRODUCING...
🔥 MAKE IT SELL CHALLENGE 🔥
A 30-Day Group Challenge for SSS Members Who Are Ready to Stop Fumbling and Start Selling With Total Confidence
By the end of April, you'll have:
A fully fleshed out offer framework built around transformation — not just deliverables
A price point you can name out loud without flinching
A guarantee that makes saying yes feel like the obvious choice
A sales page that's doing its actual job — converting visitors into buyers
The Make It Sell Challenge is exclusively available to Simple Systems Society members — a $247 value, included in your $67/month membership.
LOOK, I GET IT...
HERE'S WHAT HAPPENS WHEN YOUR OFFER ISN'T BUILT TO SELL...
You stumble every time someone asks "so what exactly do you do?"
You attract people who are curious but never quite ready to commit
You underprice because you can't confidently articulate the value
You keep tweaking your sales page hoping something magically clicks
You watch coaches with less experience outsell you — because their messaging is sharper
None of that means you have a bad offer. It means your offer isn't built to sell yet.
That's exactly what this challenge fixes.
WHAT'S INCLUDED IN THE CHALLENGE
📌 REQUIRED PREWORK — Complete Before Week 1 Know Exactly Who You're Selling To
You cannot build an offer that sells without knowing exactly who you're building it for. Before the challenge kicks off, you'll complete the Ideal Client Clarity exercise — already inside your DBL program if you have it, or available as a guided prework exercise if you don't.
This isn't optional. It's also the thing that makes every single week of this challenge click into place faster than you'd expect.
⚠️
📅 WEEK 1 — Build Your Offer Buyers don't buy deliverables. They buy outcomes.
Most coaches describe their offer in terms of what's in it. But that's not what makes people pull out their credit cards. This week we're building an offer that leads with transformation — so that every time someone asks "what do you do?" the answer makes them want to hire you on the spot.
Week 1 Resource Drop: Offer Clarifier Tool — takes your idea and builds it into a fully fleshed out offer framework including your core transformation, ideal client, key outcomes, delivery method, timeline, and built-in objection busters.
📅 WEEK 2 — Price It Like You Mean It Your price is a positioning statement, not just a number
Undercharging out of fear. Copying someone else's price and hoping it sticks. Picking a number that feels "safe." Sound familiar? This week we're getting strategic about pricing in a way that actually reflects the value of what you deliver — so you can name your number without flinching, apologizing, or immediately offering a discount.
Week 2 Resource Drop: Pricing Strategy Tool — walks you through value-based pricing, market positioning, and packaging options to land on a price you can defend and sell with total confidence.
📅 WEEK 3 — Make It a No-Brainer The right guarantee doesn't increase your risk — it removes theirs
The #1 reason people don't buy isn't price. It's fear that it won't work for them. A well-crafted guarantee removes that fear before it even becomes an objection. This week we're building one that's specific, believable, and strategically designed to close the gap between "I'm interested" and "I'm in."
Week 3 Resource Drop: Guarantee Crafter Tool — walks you through the different types of guarantees, helps you choose the right one for your offer and risk tolerance, and writes the actual language for your sales page.
📅 WEEK 4 — Make the Page Match the Offer You can have a perfect offer and still not sell it if your page isn't doing its job
This is the payoff week. You take everything you've built — the offer, the price, the guarantee — and run your sales page through the Sales Page Critique tool to find exactly what's working, what's missing, and what to fix. No sales page yet? No problem. By now you have everything you need to write one from scratch.
Week 4 Resource: Sales Page Critique Tool + Live Sales Page Audit Workshop where Rucheli reviews member pages in real time.
HOW THE CHALLENGE WORKS
A challenge email from Rucheli with that week's focus, resources, and exactly what to do
A community post to check in, share your progress, and get real feedback from fellow members
A new AI tool built specifically to make that week's task actually doable
Plus Rucheli kicks the whole month off with an intro video so you know exactly what's coming and how to get the most out of every single week.
No fluff. No filler. Just focused action that builds something real.
🎉 COMPLETE THE CHALLENGE, WIN A PRIZE
At the end of April, submit a quick form sharing what you completed and your biggest win from the month.
Every submission gets entered into a raffle for a FREE 30-Minute Private Strategy Session with Rucheli — a $250 value, yours for just showing up and doing the work.
Because finishing things deserves to be celebrated around here. 🥳
THIS CHALLENGE IS EXCLUSIVELY AVAILABLE INSIDE THE SIMPLE SYSTEMS SOCIETY
The Make It Sell Challenge is a $247 value — completely free when you're a member.
For $67/month you also get:
Live Q&A calls up to 6x per month
Personalized funnel feedback videos twice a month
Monthly deep dive workshops
New AI tools every single month
A private community that actually keeps you moving
Monthly promotion opportunities to an audience of 6,000+ coaches and creators
Access to our growing challenge archive — including the Email List Love Challenge from March
No contracts. Cancel anytime. The Make It Sell Challenge is waiting for you inside.
IS THIS CHALLENGE FOR YOU?
This is NOT a good fit if...
You haven't defined your ideal client yet (do the prework first — it's quick and it's worth it)
You don't have an offer idea yet (start with our free Idea to Income workshop)
You're looking for done-for-you Systeme.io templates and funnel builds (that's Design Build Launch — details below)
You're not willing to spend 1-2 hours per week taking focused action
This is PERFECT for you if...
You have an offer but struggle to explain it in a way that makes people want to buy
You know you're undercharging but have no idea what to charge instead
Your sales page exists but isn't converting the way you know it should
You do better with structure, accountability, and a community keeping you honest
You're ready to stop second-guessing your offer and start selling it with confidence
HI! I'M RUCHELI,
YOUR TECHIE BUSINESS BFF — AND THE PERSON WHO'S GOING TO HELP YOU FINALLY BUILD AN OFFER THAT SELLS
I'm a software engineer turned online business tech expert, and I've spent the last several years helping coaches and course creators stop drowning in overwhelm and start building businesses that actually work.
Here's what I've learned after working with hundreds of coaches: most of the time the tech isn't what's holding people back. It's the offer. When you can't confidently articulate what you do, who it's for, and why it's worth every penny — no amount of tech is going to save your conversions.
That's exactly why I built this challenge. Because you deserve to walk into every sales conversation knowing your offer is sharp, your price is right, and your page is working as hard as you are.
Let's build that together this April. 🔥
What they say...
HEAR FROM OTHER COACHES AND COURSE CREATORS:
Frequently Asked Questions:
Q: Do I need to have Design Build Launch to participate?
A: Nope! DBL students will use the Ideal Client Clarity exercise from inside their program as their prework. If you don't have DBL, we'll give you an alternative prework exercise before week 1 kicks off. That said — if you're also looking for done-for-you Systeme.io templates to build the sales page you're working on this month, DBL is absolutely worth checking out. It includes 90 days of SSS membership free. Learn more about DBL here →
Q: What if I already have an offer that's selling okay?
A: "Selling okay" and "selling confidently and consistently" are two very different things. This challenge will sharpen your positioning, tighten your pricing, and make sure your sales page is doing everything it possibly can. Most members find at least one significant conversion leak they didn't even know was there.
Q: What if I don't have a sales page yet?
A: Perfect timing actually. By week 4 you'll have everything you need to write one from scratch — your offer framework, your pricing, your guarantee, and your positioning all locked in and ready to go.
Q: How much time does this take per week?
A: Plan for 1-2 focused hours per week. The AI tools do the heavy lifting so you're never starting from scratch on anything.
Q: Can I cancel SSS after the challenge?
A: Anytime, no questions asked, straight from inside your member portal. But once you've had a month of live support, feedback, and community momentum — most members decide to stick around. 😊
Q: I have more questions!
A: Reach out at hello@getthetechoutofhere.com and my team will get back to you fast!